Search Engine Optimization is no fraud. There exist real solutions for increasing traffic and sales. The key is to correctly format and structure your content.
Improving SEO step by step:
- Frequent content additions and updates: use a CMS tool;
- Well formatted code: W3C standards;
- Accessible content: sitemaps, arhives, categories;
- Efficitivty: write content people want to read;
- AdWords and otherwise.