Online strategy

A succesful website is a living organism. A succesful online strategy concerns frequent interations of content production, online marketing and listening to user feedback. The rise of social media and mobile devices asks for a holistic approach to website development.

When and how to use social media

Do you really need all of Facebook functionality? Social media is best applied where it extends your core business. Going social is a two-step process. The first step is a conversation with the user by offering tools to interact with your organization, such as a live chat for online stores. The second step involves users interacting with each other, for examply through ratings and reviews. Social is applied effectively where it increases 'social proof'.

Mobile strategy

People use their mobile devices differently, like a personall wallet to store bits of information they encounter during the day. A good mobile strategy extends, not duplicates, the desktop experience.

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